Sonya Deveau

Sonya Deveau is Vice-President of Sales at MASV, where she leads the company's evolution from product-led growth to an enterprise-focused go-to-market strategy. A results-driven sales leader with deep experience commercializing complex technology solutions, Sonya specializes in building scalable revenue engines, opening new markets, and translating technical innovation into measurable business outcomes.

Prior to joining MASV in 2025, Sonya held executive and senior leadership roles across healthcare technology and biotechnology organizations. Most recently, as VP of Sales and Operations at Realize Medical, she led the commercialization of FDA-cleared virtual reality surgical planning software, secured partnerships with leading U.S. healthcare institutions, and developed repeatable go-to-market programs that accelerated pipeline growth and enterprise adoption. Earlier in her career, she worked extensively in genomics and diagnostics helping organizations navigate the challenges of managing and sharing large, data-intensive workflows.

This experience provides a natural foundation for her work at MASV, where organizations across media, entertainment, geospatial, AI, life sciences, and higher education rely on fast, secure movement of massive datasets to power their operations. Sonya leads enterprise sales strategy, outbound go-to-market programs, market expansion, and revenue growth initiatives, helping customers modernize how they move and manage business-critical data.

Known for her customer-first approach, Sonya's expertise spans enterprise sales leadership, strategic partnerships, sales operations, and team development. She is passionate about helping organizations scale by connecting innovative technology to real-world business challenges. Based in Ottawa, Sonya is bilingual in English and French and is committed to building high-performing teams and lasting customer relationships.